Great Advice for Thinking About Marketing

Some essentials – like “Listening” – are often overlooked when Marketing

GSA’s National Outreach Program Manager Christy Jackiewicz forwarded to us this terrific blog post on marketing essentials .  She’s worked with small businesses for many, many years and knows the things that are important to remember.  .

Source: First Generation Blog, Article written by Sandy Friedman, published October 13, 2015

In this day and age, we have so many opportunities and ways to market our business. And, as I was preparing to send my son off to college, I had so many things I wanted to tell him about marketing himself – listen, get involved, stay focused, be true to yourself, speak up, be attentive, study hard, have fun, sleep well, ask questions, think, lead and follow, and so many more. And then I realized, it’s much of the same things I tell, and ask of, my clients (well, I don’t tell them to sleep well). It seems like a lot to do, but some of the most important things like listening and being true to yourself should be prominent in your marketing messages.
So, why are the above things so important? Let’s break them down:

  • Listen – listen to your audience, your sales force, and your employees, even your competitors. They all have important things to say!
  • Get involved – more than just with associations or tradeshows in your industry, get involved with your community. It will pay you back in dividends not always directly seen at the bottom line, but very valuable.
  • Stay focused – there are a lot of distractions, stay on target. But, sometimes the target moves, then refocus.Marketing Icon
  • Be true to yourself – determine who you are and stay with it. There is nothing more frustrating than a company who doesn’t know who they are.         MORE….


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For one-on-one help in applying these principles to YOUR business’s marketing strategy, contact your nearest PTAC today.

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